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Advertising
Consumer behaviour
82,818
Konsumentenverhalten
79,691
Theorie
10,069
Theory
10,026
Relationship marketing
9,162
Beziehungsmarketing
9,097
Brand management
7,734
Markenführung
7,668
Brand image
6,755
Markenimage
6,690
Customer satisfaction
5,730
Online retailing
5,643
Online-Handel
5,643
Kundenzufriedenheit
5,515
USA
5,072
United States
4,837
Social Web
4,828
Social web
4,828
Einzelhandel
4,632
Retail trade
4,601
Online-Marketing
4,575
Internet marketing
4,574
Service quality
4,446
Deutschland
4,396
Dienstleistungsqualität
4,374
Brand
4,373
Markenartikel
4,350
Germany
4,156
Electronic Commerce
3,689
Werbewirkung
3,624
Advertising effects
3,601
Verbraucherverhalten
3,587
Market segmentation
3,586
E-commerce
3,582
Experiment
3,369
Emotion
3,212
Marktsegmentierung
3,203
Werbung
2,978
Pricing strategy
2,942
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Taylor, Charles Raymond
13
Pelsmacker, Patrick de
12
Rosengren, Sara
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Mueller, Barbara
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
Tilburg University, School of Economics and Management
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
103
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
42
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
36
Journal of Consumer Marketing
35
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Marketing letters : a journal of research in marketing
20
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of Product & Brand Management
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
International Marketing Review
12
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Source
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ECONIS (ZBW)
2,925
Other ZBW resources
144
RePEc
10
USB Cologne (EcoSocSci)
7
BASE
1
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1
Cloak or flaunt? : the
fashion
dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
2
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
3
Advertising and the character of English provincial department
stores
: c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
4
Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London
Blondé, Bruno
;
De Mulder, Alessandra
;
Stobart, Jon
- In:
The economic history review
77
(
2024
)
3
,
pp. 953-974
Persistent link: https://www.econbiz.de/10015047921
Saved in:
5
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
6
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
7
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
8
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
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