in Korean, can be effective in Indonesia as well as in Korea, and whether consumers from different cultural and religious … used to collect the data. The respondents, 159 Koreans and 149 Indonesians, were female consumers in their twenties. They … advertisement is effective in Indonesia. The findings also showed that religiosity affects Indonesian consumers’ attitudes toward …

type and country. It is suggested that culture plays a role in the use of the appeals and that the product type × country …