Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising appeals"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product classifications, consu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising appeals
Consumer behaviour
7
Advertising
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand management
3
Hispanics
3
Hispano-Amerikaner
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Website
3
social media
3
Affective commitment
2
Benutzerschnittstelle
2
Brand
2
Branding
2
Corporate culture
2
Corporate identity
2
Corporate image
2
Corporate reputation
2
E-commerce
2
E-tailing
2
Electronic Commerce
2
Emotion
2
Health care
2
Incentivized reviews
2
Internet
2
Internet auctions
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Branchik, Blaine J.
1
O'Leary, Kathleen Bay
1
Published in...
All
Journal of historical research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
