Advertising is the most visible element of modern marketing, however it is often accused by its critics of being intrusive and pervasive, and neither of these accusations can be refuted by a worldwide industry which spends billions of dollars each year reaching and persuading its target markets...

Purpose – The purpose of this paper is to examine the regulatory options available to control advertising on the internet. Design/methodology/approach – The analytical framework for this study was derived from Harker and colleagues' work on effective advertising self‐regulation (ASR). The...