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~subject:"Advertising effects"
~subject:"Experiment"
~subject:"Theorie"
~subject:"Werbung"
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Advertising effects
Experiment
Theorie
Werbung
Consumer behaviour
82,818
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80,338
Theory
9,713
Brand management
9,591
Markenführung
9,543
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9,267
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9,173
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9,009
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7,414
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3,295
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3,267
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Sutter, Matthias
72
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44
Bauer, Hans H.
36
Huber, Frank
34
Septianto, Felix
33
Kerschbamer, Rudolf
31
Lusk, Jayson L.
30
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29
Pelsmacker, Patrick de
29
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27
Sattler, Henrik
27
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26
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25
Peitz, Martin
25
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24
Esch, Franz-Rudolf
23
Dens, Nathalie
22
Diehl, Sandra
22
Eisend, Martin
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Inderst, Roman
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Wansink, Brian
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Dellaert, Benedict G. C.
20
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Herrmann, Andreas
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Fishman, Arthur
19
Franses, Philip Hans
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Glätzle-Rützler, Daniela
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Hildebrandt, Lutz
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Postlewaite, Andrew
19
Blundell, Richard W.
18
Matsushima, Noriaki
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Moraga-González, José Luis
18
Warlop, Luk
18
Herweg, Fabian
17
Hudders, Liselot
17
Karle, Heiko
17
Taylor, Charles Raymond
17
Vermeulen, Frederic
17
Chen, Yongmin
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153
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10
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Fördergesellschaft Marketing an der Universität Augsburg
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Robert Schuman Centre for Advanced Studies
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Verlag Dr. Kovač
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Campus Verlag
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Institut für Weltwirtschaft
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2
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2
Maastricht Research School of Economics of Technology and Organizations
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Journal of business research : JBR
286
Journal of retailing and consumer services
168
International journal of advertising : the review of marketing communications
162
NBER working paper series
152
Journal of marketing communications
150
Working paper / National Bureau of Economic Research, Inc.
136
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Psychology & marketing
125
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
NBER Working Paper
122
Journal of economic behavior & organization : JEBO
121
Journal of consumer research : JCR ; an interdisciplinary bimonthly
109
International journal of advertising : the quarterly review of marketing communications
108
Journal of advertising research
104
Journal of marketing research : JMR
96
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of economic psychology : research in economic psychology and behavioral economics
91
Discussion paper / Centre for Economic Policy Research
87
Marketing letters : a journal of research in marketing
85
CESifo working papers
81
Journal of promotion management : JPM
78
Economics letters
75
International journal of industrial organization
73
SpringerLink / Bücher
73
Journal of promotion management : innovations in planning and applied research
72
Europäische Hochschulschriften / 5
70
Journal of advertising : official publication of the American Academy of Advertising
70
European journal of operational research : EJOR
66
Journal of behavioral and experimental economics
64
International journal of internet marketing and advertising : IJIMA
63
European journal of marketing : EJM
62
Gabler Edition Wissenschaft
61
Discussion paper series / IZA
59
International journal of hospitality management
58
The journal of product & brand management
58
Journal of advertising
56
Journal of retailing
54
Marketing : ZFP ; journal of research and management
54
Discussion paper
52
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ECONIS (ZBW)
17,293
EconStor
170
USB Cologne (EcoSocSci)
97
Other ZBW resources
3
RePEc
2
OLC EcoSci
1
Showing
1
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10
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date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
3
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
4
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
5
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
6
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
7
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
8
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
9
Youth
identity ownership from a
fashion
marketing perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
10
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
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