good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … market, monopoly pricing is well defined - as well as tests for predatory behavior; not so with multisided markets. Since the … markets for their potential for determining consumers' harm and welfare effects, as well as defining monopoly and predatory …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

products and process in order to position themselves as Green. Marketers have directed their focus on advertising as the best … researches have been carried out to study the influence of perception towards green advertising on purchase intention that … suggests the aspect of advertising to bank upon. The aim of this paper is to examine the influence of consumer perception …

Research has shown that advertising assets and R&D (research and development) assets increase shareholder value …. We show that current market turbulence moderates the impacts of advertising assets and R&D assets on expected cash flow … moderates the impacts of advertising assets and R&D assets on bankruptcy risk but not shareholder value. Market stability …

sensitive to audience losses from advertising. There is currently limited understanding of how traditional advertising and … programs, wherein time given to traditional advertising and product placement plays a role akin to the "price" of consuming a … program. Our data include audience, advertising, and program characteristics from more than 10,000 network-hours of prime …