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~subject:"Advertising effects"
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Advertising effects
Frankreich
79,927
France
44,043
Werbung
13,794
Deutschland
11,847
Advertising
11,263
Germany
8,851
Großbritannien
8,713
United Kingdom
6,900
USA
5,585
United States
4,929
Italien
4,420
Theorie
4,420
Theory
4,314
Consumer behaviour
4,285
Konsumentenverhalten
4,176
Werbewirkung
4,132
Italy
3,530
Smoking
3,206
Rauchen
3,141
Schätzung
2,643
EU-Staaten
2,536
EU countries
2,503
Estimation
2,482
Niederlande
2,369
Vergleich
2,251
Japan
2,166
Comparison
2,141
Spanien
2,117
Wirtschaftspsychologie
1,909
Spain
1,892
Internet marketing
1,887
Online-Marketing
1,887
Netherlands
1,838
Geschichte
1,700
Economic psychology
1,660
Belgien
1,532
Welt
1,437
Schweden
1,428
World
1,414
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763
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1,011
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7
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2,861
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179
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179
Graue Literatur
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Non-commercial literature
166
Arbeitspapier
128
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128
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88
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58
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40
Sammelwerk
40
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17
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15
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15
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15
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13
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11
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11
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11
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10
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7
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5
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5
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4
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4
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English
3,859
German
192
French
4
Italian
2
Polish
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Gierl, Heribert
24
Pelsmacker, Patrick de
24
Eisend, Martin
19
Diehl, Sandra
18
Septianto, Felix
18
Yoon, Hye Jin
17
Rosengren, Sara
16
Taylor, Charles Raymond
15
Terlutter, Ralf
15
Yoon, Sukki
15
Dahlén, Micael
14
Esch, Franz-Rudolf
14
Kaiser, Harry M.
14
Wilbur, Kenneth C.
14
Stafford, Marla Royne
13
Dens, Nathalie
12
Mueller, Barbara
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Buijzen, Moniek
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Bellman, Steven
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Sayedi, Amin
10
Wu, Linwan
10
Chang, Chingching
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Bakir, Aysen
8
Campbell, Colin L.
8
Chintagunta, Pradeep K.
8
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National Bureau of Economic Research
13
Springer Fachmedien Wiesbaden
11
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Shaker Verlag
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
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Published in...
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International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
136
Journal of advertising : official publication of the American Academy of Advertising
123
Journal of business research : JBR
121
Journal of marketing communications
115
Journal of advertising research
112
Psychology & marketing
61
Journal of promotion management : JPM
57
Journal of promotion management : innovations in planning and applied research
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising : JCIRA
38
Journal of retailing and consumer services
38
European journal of marketing : EJM
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
27
Young consumers : insight and ideas for responsible marketers
26
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of current issues and research in advertising
23
Marketing : ZFP ; journal of research and management
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
SpringerLink / Bücher
20
Asia Pacific journal of marketing and logistics
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
The journal of consumer marketing
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Journal of consumer marketing
14
Journal of the Academy of Marketing Science
14
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Source
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ECONIS (ZBW)
4,059
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1
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-
smoking
print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
3
Strawberry fields
Lebedoka, Anna
;
Vitena, Liene
-
2003
Persistent link: https://www.econbiz.de/10002003084
Saved in:
4
The Blakemore strawberry
Darrow, George M.
;
Waldo, George F.
-
1929
Persistent link: https://www.econbiz.de/10012492266
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
7
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
8
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
9
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
10
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
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