This file provides online appendix for the paper "Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies," which may be found at 'http://ssrn.com/abstract=2811230' http://ssrn.com/abstract=2811230

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of their decision journey, motivating...