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~subject:"Advertising effects"
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Advertising effects
Marketing management
14
Marketingmanagement
14
Großbritannien
8
United Kingdom
8
Business and Administrative studies
7
Marketing Management (incl. Strategy and Customer Relations)
7
Selling
6
Strategisches Management
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Beziehungsmarketing
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Relationship marketing
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Strategic management
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Verkauf
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Firm performance
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Salespeople
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Verkaufspersonal
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Brand image
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Commitment
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Einzelhandel
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Führungskräfte
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Innovation
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Managers
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Markenimage
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Marketing
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Marketing not elsewhere classified
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Retail trade
3
Satisfaction
3
Service Orientation
3
Services
3
Social Web
3
Social web
3
Unternehmenserfolg
3
Advertising
2
Arbeitsgruppe
2
Brand
2
Cognition
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Beatson, Amanda T.
2
Riedel, Aimee S.
2
Weeks, Clinton S.
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International journal of advertising : the review of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
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