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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
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European Advertising Academy
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Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Robert Schuman Centre for Advanced Studies
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Universität Bremen
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Psychology & marketing
66
Journal of advertising research
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
3,752
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1
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of
3,752
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1
Personalization of the web interface
Wood, Natalie T.
-
2002
Persistent link: https://www.econbiz.de/10002654954
Saved in:
2
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
3
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
;
Weinberg, Peter
- In:
Electronic retailing
,
(pp. 289-314)
.
2002
Persistent link: https://www.econbiz.de/10001679124
Saved in:
6
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
7
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
8
Does virtual reality attract visitors? : the mediating effect of presence on consumer response in virtual reality tourism advertising
Han, Lo Wai
;
Cheng, Ka Lun Benjamin
- In:
Information technology & tourism
22
(
2020
)
4
,
pp. 537-562
Persistent link: https://www.econbiz.de/10012416587
Saved in:
9
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
10
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
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