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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - 2009
Persistent link: https://www.econbiz.de/10003836356
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Peer-to-peer media opportunities
Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007
Persistent link: https://www.econbiz.de/10003570554
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Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.; King, Karen Whitehill; Zinkhan, George M. - In: Health marketing quarterly 28 (2011) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
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Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Journal of retailing 84 (2008) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10003782199