//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creating shopping momentum
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
82,912
Konsumentenverhalten
80,432
Experiment
43,954
Theorie
19,884
Theory
19,615
Relationship marketing
9,039
Beziehungsmarketing
9,012
Brand management
7,576
Markenführung
7,535
Brand image
6,736
Markenimage
6,696
Spieltheorie
6,656
Game theory
6,512
USA
6,449
United States
6,182
Customer satisfaction
5,723
Online-Handel
5,639
Online retailing
5,628
Kundenzufriedenheit
5,565
Social Web
4,936
Social web
4,934
Deutschland
4,891
Online-Marketing
4,614
Internet marketing
4,600
Germany
4,590
Service quality
4,501
Dienstleistungsqualität
4,457
Brand
4,323
Markenartikel
4,312
Einzelhandel
4,214
Retail trade
4,174
Vertrauen
4,070
Confidence
4,032
Werbewirkung
3,778
Emotion
3,749
Electronic Commerce
3,728
E-commerce
3,621
Verbraucherverhalten
3,589
experiment
3,570
more ...
less ...
Online availability
All
Undetermined
1,818
Free
673
Type of publication
All
Article
3,000
Book / Working Paper
737
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,852
Aufsatz in Zeitschrift
2,852
Graue Literatur
163
Non-commercial literature
163
Aufsatz im Buch
139
Book section
139
Arbeitspapier
121
Working Paper
121
Hochschulschrift
119
Thesis
90
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
17
Sammelwerk
17
Lehrbuch
9
Aufsatzsammlung
8
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Bibliografie enthalten
5
Bibliography included
5
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
3,551
German
184
French
2
Polish
2
Russian
1
Spanish
1
Author
All
Gierl, Heribert
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Eisend, Martin
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Bellman, Steven
11
Boerman, Sophie C.
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Lewis, Randall A.
8
Phau, Ian
8
Smit, Edith G.
8
Terlutter, Ralf
8
more ...
less ...
Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
93
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
63
Journal of promotion management : JPM
61
Journal of advertising : official publication of the American Academy of Advertising
60
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of brand management : an international journal
27
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
SpringerLink / Bücher
16
more ...
less ...
Source
All
ECONIS (ZBW)
3,739
Showing
1
-
10
of
3,739
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
2
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
3
The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10014583040
Saved in:
4
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
5
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
6
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
7
Abwechslungsbedürfnis und Werbewirkung : theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375283
Saved in:
8
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
9
Der Einfluss von Müdigkeit auf die Kontrollierbarkeit von Werbeinformationen
Sauerland, Martin
;
Braun, Ottmar
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 22-32
Persistent link: https://www.econbiz.de/10003910973
Saved in:
10
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen : eine ökonomische Analyse
Flasche, Elisa
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008773476
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->