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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
35
Konsumentenverhalten
31
Brand management
14
Brand image
13
Markenführung
12
Markenimage
12
Product design
12
Produktgestaltung
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Personality psychology
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Packaging
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Beziehungsmarketing
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Relationship marketing
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Verpackung
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Markenartikel
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Wine
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Business ethics
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United States
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Unternehmensethik
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Wein
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Weinbau
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Orth, Ulrich R.
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Bee, Colleen
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Kahle, Lynn
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Kim, Chung-hyun
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Lee, Christopher
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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2
Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
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3
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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