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Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002
Persistent link: https://www.econbiz.de/10001785333
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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie - In: International journal of advertising : the review of … 38 (2019) 3, pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278