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~subject:"Advertising effects"
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Consumer behavior
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Advertising effects
Konsumentenverhalten
79,752
Consumer behaviour
79,735
Theorie
11,875
Theory
11,824
Beziehungsmarketing
10,247
Relationship marketing
10,228
Markenführung
8,425
Brand management
8,419
Deutschland
7,688
Marketing
7,627
Markenimage
6,992
Brand image
6,846
Germany
6,652
Online retailing
5,776
Online-Handel
5,776
Kundenzufriedenheit
5,672
Customer satisfaction
5,665
Online-Marketing
5,244
USA
5,168
Electronic Commerce
5,161
Internet marketing
5,132
Social Web
5,114
Social web
5,114
United States
4,904
Markenartikel
4,781
Marketingmanagement
4,715
Brand
4,606
Einzelhandel
4,457
Dienstleistungsqualität
4,451
Service quality
4,450
Marketing management
4,271
Retail trade
4,251
E-commerce
4,050
Werbung
3,951
Verbraucherverhalten
3,923
Werbewirkung
3,899
Experiment
3,411
Advertising
3,309
Marktsegmentierung
3,258
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Undetermined
1,827
Free
635
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Article
2,914
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887
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6
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2,767
Aufsatz in Zeitschrift
2,767
Hochschulschrift
224
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163
Graue Literatur
146
Non-commercial literature
146
Aufsatz im Buch
138
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138
Arbeitspapier
99
Working Paper
99
Collection of articles of several authors
34
Sammelwerk
34
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26
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26
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22
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22
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22
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19
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17
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16
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16
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10
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10
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9
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5
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4
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4
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4
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2
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1
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English
3,450
German
355
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2
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2
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1
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
18
Bauer, Hans H.
15
Esch, Franz-Rudolf
14
Huber, Frank
14
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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Springer Fachmedien Wiesbaden
18
National Bureau of Economic Research
5
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
Books on Demand GmbH <Norderstedt>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Shaker Verlag
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Hohenheim
1
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Published in...
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International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
SpringerLink / Bücher
47
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Gabler Edition Wissenschaft
22
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
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ECONIS (ZBW)
3,807
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1
Werbemanagement in jungen Wachstumsunternehmen : eine Analyse des Einflusses der Werbeplanung und -kontrolle auf den Erfolg junger Wachstumsunternehmen unter Berücksichtigung der U...
Wolff, Anne Caroline
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627801
Saved in:
2
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
3
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
4
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
5
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
Saved in:
6
Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing
Neumann, Raimo
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003819314
Saved in:
7
Kundenakzeptanz des Direktmarketing
Lis, Beata Krystyna
-
2009
Persistent link: https://www.econbiz.de/10003884159
Saved in:
8
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
9
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
Saved in:
10
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
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