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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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How to capture the heart? : reviewing 20 years of emotion measurement in advertising
Poels, Karolien (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633692
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Die Emotionalisierung im CRM : Messung - Nutzung - Intensivierung
Huldi, Christian - In: Customer Relationship Management : neue …, (pp. 63-75). 2008
Persistent link: https://www.econbiz.de/10003644170
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Emotionen online messen
Egner, Steffen; Agüeras-Netz, Joachim - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 1, pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
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Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649035
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Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649109
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Emotional responses to marketing communication
Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009
Persistent link: https://www.econbiz.de/10003766121
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Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338