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~subject:"Advertising effects"
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Advertising effects
India
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Indien
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Consumer behaviour
11
Konsumentenverhalten
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Armut
7
Armutsbekämpfung
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Poverty
7
Poverty reduction
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Marketing management
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Marketingmanagement
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Markenführung
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Besharat, Ali
2
Kumar, Anand
2
Bhatnagar, Namita
1
Krishnan, Shanker
1
Lax, John R.
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Lindsey, Charles
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Rydzik, Eric J.
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Samu, Sridhar
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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2
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
Saved in:
3
Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali
;
Kumar, Anand
;
Lax, John R.
;
Rydzik, Eric J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
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