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~subject:"Advertising effects"
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Advertising effects
Fernsehwerbung
5
Television advertising
5
Werbewirkung
5
Fernsehprogramm
3
Television
3
Television programme
3
Fernsehen
2
USA
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United States
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television programs
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Consumer behaviour
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DVR
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Dauer
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Hörfunkwerbung
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Konsumentenverhalten
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Measurement
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Media usage
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Mediennutzung
1
Messung
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Radio advertising
1
Television commercials
1
ad clutter
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ad ratings
1
ad zapping
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commercials
1
double spotting
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lead-in effects
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ratings
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social media
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television advertising
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television ratings
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Kent, Robert J.
5
Schweidel, David A.
2
Swaminathan, Srinivasan
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Journal of advertising research
2
Journal of marketing communications
2
Journal of marketing
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ECONIS (ZBW)
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
3
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
4
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
Saved in:
5
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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