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Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products
Kim, Ho; Hanssens, Dominique M. - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 57-74
Persistent link: https://www.econbiz.de/10011658346
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Rival-benefiting effect of advertising : experimental extension and empirical investigation
Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won - In: International journal of advertising : the review of … 38 (2019) 4, pp. 603-627
Persistent link: https://www.econbiz.de/10012200300
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Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho; Bruce, Norris I. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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How to survive in advertisement flooding : the effects of schema-product congruity and attribute relevance on advertisement attitude
Lee, Jihyeon; Kim, Hanku - In: Journal of consumer behaviour 21 (2022) 2, pp. 214-230
Persistent link: https://www.econbiz.de/10013177506