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~subject:"Advertising effects"
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When Old Is Gold: The Role of...
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Advertising effects
Consumer behaviour
14
Konsumentenverhalten
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Game theory
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Spieltheorie
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Sales promotion
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game theory
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Dauerhafte Konsumgüter
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Durable goods
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Vertriebsweg
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Competition
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Einzelhandelspreis
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Retail price
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Salesforce Compensation
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USA
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price discrimination
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Agency theory
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Desai, Preyas S.
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Shin, Woochoel
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Amaldoss, Wilfred
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Staelin, Richard
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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