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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
26
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25
Brand image
22
Markenimage
22
Luxury goods
19
Luxusgüter
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Markenartikel
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Beziehungsmarketing
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Relationship marketing
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Designation of origin
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Valette-Florence, Pierre
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Ambroise, Laure
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Albert, Noël
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Ferrandi, Jean-Marc
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Journal of business research : JBR
1
Revue française de gestion : hommes et techniques
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The journal of brand management : an international journal
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ECONIS (ZBW)
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La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
Saved in:
2
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
3
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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