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Advertising tracking
Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007
Persistent link: https://www.econbiz.de/10003570483
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10014322176