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Advertising effects
Social Web
20,532
Social web
20,525
Soziales Netzwerk
16,506
Social network
15,427
Online-Marketing
13,119
Internet marketing
12,783
Konsumentenverhalten
8,704
Consumer behaviour
8,686
Marketing
6,855
Deutschland
6,146
Theorie
5,886
Theory
5,784
Germany
5,119
Electronic Commerce
4,831
Unternehmensnetzwerk
4,612
Business network
4,606
Beziehungsmarketing
4,126
Relationship marketing
4,101
E-commerce
3,663
Marketingmanagement
3,488
Internet
3,431
Markenführung
3,359
Brand management
3,344
Marketing management
3,036
Werbung
2,972
Viral marketing
2,936
Virales Marketing
2,933
Online-Handel
2,904
Online retailing
2,900
Werbewirkung
2,575
Advertising
2,343
USA
2,239
United States
2,016
Soziale Beziehungen
1,976
Digitalisierung
1,971
Netzwerk
1,964
Social relations
1,949
Network
1,935
Innovation
1,906
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
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Jerath, Kinshuk
12
Bauer, Hans H.
11
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Reijmersdal, Eva A. van
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
8
Huber, Frank
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Pelsmacker, Patrick de
8
Penta, Antonio
8
Terlutter, Ralf
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Diehl, Sandra
7
Dwivedi, Yogesh Kumar
7
Fuchs, Wolfgang
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Thorson, Esther
7
Unger, Fritz
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
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Helmut-Schmidt-Universität
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IGI Global
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OECD
2
Peter Lang GmbH
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Österreichische Werbewissenschaftliche Gesellschaft
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Advertising Research Foundation
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <9, 2010, Madrid>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Universität Bremen
1
Universität Hohenheim
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
82
Journal of advertising research
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
59
Journal of business research : JBR
57
International journal of internet marketing and advertising : IJIMA
53
SpringerLink / Bücher
44
Journal of promotion management : innovations in planning and applied research
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing and consumer services
29
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Gabler Edition Wissenschaft
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of advertising : official publication of the American Academy of Advertising
20
Psychology & marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Marketing intelligence & planning
16
Journal of marketing research
15
Quantitative marketing and economics : QME
14
Research
14
Journal of current issues and research in advertising
13
Journal of electronic commerce research : JECR
13
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Springer eBook Collection / Business and Economics
11
Young consumers : insight and ideas for responsible marketers
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Electronic commerce research and applications
9
Journal of retailing
9
Operations research
9
CESifo working papers
8
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ECONIS (ZBW)
2,487
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1
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
2
Social media analytics : effective tools for building, intrepreting, and using metrics
Sponder, Marshall
-
2012
Persistent link: https://www.econbiz.de/10009271957
Saved in:
3
Wirkung von Social Media auf Marken : Eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Social Media als Instrument der Markenführung -- Relevanz der persönlichen Interaktion zwischen Marke und Nachfrager in Social Media -- Vergleichende Analyse der Wirkung verschiedener Instrumente der Markenführung in Social Media auf Marken.
Persistent link: https://www.econbiz.de/10014020454
Saved in:
4
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
Saved in:
5
Social-Media-Marketingerfolg messen und analysieren
Friedrich, Martin
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009616611
Saved in:
6
Werbewirkungen des Influencer-Marketings : ein Mixed-Methods-Ansatz zur empirischen Bestimmung von Wirkungsdeterminanten
Moritz, Madleen
-
2024
Persistent link: https://www.econbiz.de/10014440827
Saved in:
7
ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.
;
Groves, Steven
;
Dimos, Jerry
-
2011
Persistent link: https://www.econbiz.de/10008902513
Saved in:
8
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
The social media marketing book
Zarrella, Dan
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003879411
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