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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Cutting edge international research, (pp. 111-125). 2010
Persistent link: https://www.econbiz.de/10003985157
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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The impact of personality differences on efficacy, attitude and behavioural intention in HIV
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Breaking new ground in theory and practice, (pp. 121-131). 2011
Persistent link: https://www.econbiz.de/10009380027
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956