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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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Positive effects of disruptive advertising on consumer preferences
Bell, Raoul; Buchner, Axel - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014229559