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How does brand marketing work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
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How word of mouth works in advertising
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 1, pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
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How does recall work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 56 (2016) 3, pp. 229-230
Persistent link: https://www.econbiz.de/10011595643
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What we know about advertising: lessons from empirical generalizations
Precourt, Geoffrey (contributor) - 2009
Persistent link: https://www.econbiz.de/10003860354