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Advertising effects
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Moon, Byeong-joon
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Asian dimensions of services marketing
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Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon
;
Jain, Subhash C.
- In:
Asian dimensions of services marketing
,
(pp. 89-109)
.
2002
Persistent link: https://www.econbiz.de/10001690236
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