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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha; Shome, Samik - In: Journal of internet commerce 20 (2021) 4, pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
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Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
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Active mediation of television, internet and mobile advertising
Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
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One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis; Kapoor, Vikram; Moharana, Tapas Ranjan - In: Marketing intelligence & planning 35 (2017) 6, pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
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Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730