//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Lifecycle effects on consumer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
5
Konsumentenverhalten
5
Anlageverhalten
4
adaptation
4
capitulation
4
selling decisions
4
Behavioural finance
3
Developing countries
3
KMU
3
Prospect Theory
3
SME
3
investment
3
Advertising
2
Africa
2
Business start-up
2
Börsenkurs
2
Causation
2
Decision
2
Decision-making
2
Effectuation
2
Entrepreneurship
2
Entrepreneurship approach
2
Entscheidung
2
Entwicklungsländer
2
Estimation
2
Financial services
2
Firm growth
2
Forecasting model
2
Markov chain
2
Markov-Kette
2
Motivation
2
Prognoseverfahren
2
Prospect theory
2
Schätzung
2
Share price
2
Small business growth
2
USA
2
United States
2
Unternehmensgründung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Paas, Leonard J.
2
Janssen, Denise M.
1
McNaught, Angela
1
Tipgomut, Pornchanoke
1
Published in...
All
Marketing letters : a journal of research in marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->