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Application of regulatory focus theory to search advertising

Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502

Persistent link: https://www.econbiz.de/10010459751

Multichannel advertising : does print advertising affect search engine advertising?

Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756

Persistent link: https://www.econbiz.de/10010429764

Effects of online and offline advertising and their synergy on direct telephone sales

Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352

Persistent link: https://www.econbiz.de/10014461656

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Are consumers averse to sponsored messages? : the role of search advertising in information discovery

Sahni, Navdeep S.; Zhang, Y. Charles - In: Quantitative marketing and economics : QME 22 (2024) 1, pp. 63-114

Persistent link: https://www.econbiz.de/10014515873

Externalities across advertising markets

Devaux, Rémi; Bomsel, Olivier - In: The journal of media economics 34 (2022) 3, pp. 152-175

Persistent link: https://www.econbiz.de/10013370982

The influence of DMO advertising on specific destination visitation behaviors

Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75

Persistent link: https://www.econbiz.de/10010526375

Magazine advertising : factors influencing the effectiveness of celebrity advertising

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Is online newspaper advertising cannibalizing print advertising?

Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318

Persistent link: https://www.econbiz.de/10011445828

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

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