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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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India
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Indien
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Brand management
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Markenführung
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Viral marketing
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Virales Marketing
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Website
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Brand image
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Customer satisfaction
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Emotion
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Impulsive buying behaviour
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Kundenzufriedenheit
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Markenimage
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Personality psychology
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intention
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Rehman, Varisha
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Vaish, Anurika
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International journal of Indian culture and business management
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Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of Indian culture and business …
10
(
2015
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
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