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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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Controversial advertisement executions and involvement on elaborative processing and comprehension
Huhmann, Bruce A.; Mott-Stenerson, Beth - In: Journal of marketing communications 14 (2008) 4, pp. 293-313
Persistent link: https://www.econbiz.de/10003761783
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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
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Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.; Huhmann, Bruce A. - In: Journal of marketing communications 24 (2018) 4, pp. 393-411
Persistent link: https://www.econbiz.de/10011880781