Narrow search
Showing 1 - 5 of 5
Cover Image
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
Cover Image
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014
Persistent link: https://www.econbiz.de/10010234029
Cover Image
An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014
Persistent link: https://www.econbiz.de/10010234031
Cover Image
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali; Sinha, Neena; Singh, Pratibha; … - In: Journal of global marketing 34 (2021) 5, pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Cover Image
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320