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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Gierl, Heribert
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Dens, Nathalie
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23
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18
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16
Huber, Frank
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Pauwels, Koen
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Matthes, Jörg
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Organisation for Economic Co-operation and Development
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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1
Universität Mannheim
1
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
107
Journal of advertising research
80
Psychology & marketing
72
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
68
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of internet marketing and advertising : IJIMA
58
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
European journal of marketing : EJM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing : ZFP ; journal of research and management
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
SpringerLink / Bücher
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
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ECONIS (ZBW)
4,164
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1
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
4
Impact of
brand
image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
5
The role of
brand
exposure and experience on
brand
recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
6
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
7
Can
brand
experience shorten consumers' psychological distance toward the
brand
? : the effect of
brand
experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
8
The impact of consistency between the emotional feature of advertising music and
brand
personality on
brand
experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
9
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
10
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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