//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Simple decision aids and consu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
13
Konsumentenverhalten
13
Decision
9
Entscheidung
9
Theorie
8
Theory
8
Information value
4
Informationswert
4
Brand image
3
Experiment
3
Information behaviour
3
Informationsverhalten
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Preismanagement
3
Pricing strategy
3
Visualisierung
3
Visualization
3
Aesthetics
2
Behavioral economics
2
Beziehungsmarketing
2
Brand management
2
China
2
Computerspiel
2
Creativity
2
Decision making
2
Decision under uncertainty
2
Emotion
2
Entscheidung unter Unsicherheit
2
Game theory
2
Garantie
2
Guanxi
2
Informational efficiency
2
Informationseffizienz
2
Internet
2
Internet marketing
2
Kreativität
2
Management information system
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Chen, Junsong
1
Donaldson, Jeff
1
Dou, Wenyu
1
Hofacker, Charles
1
Lurie, Nicholas H.
1
Manchanda, Puneet
1
Ruyter, Ko de
1
Wen, Na
1
Wu, Jintao
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Ross School of Business working paper series
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
2
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->