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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …
Persistent link: https://www.econbiz.de/10011305392
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Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - In: International journal of industrial organization 43 (2015), pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
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Net Neutrality and Internet Fragmentation : The Role of Online Advertising
D'Annunzio, Anna - 2015
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …
Persistent link: https://www.econbiz.de/10013017710
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Network Neutrality, Access to Content and Online Advertising
D'Annunzio, Anna; Russo, Antonio - 2015
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market … set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …. We therefore identify an important link between termination fees, the online advertising market and Internet …
Persistent link: https://www.econbiz.de/10014156026
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857
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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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How should durable goods firms combine online and mass media advertisements to promote sales?
Fujisawa, Chieko; Kasuga, Norihiro - 2021
We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three …-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which … escalates consumers' willingness to purchase goods and the other is conventional mass media advertising, including television …
Persistent link: https://www.econbiz.de/10012805746
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Search Advertising
de Corniere, Alexandre - 2014
intensifies price competition. However, a profit-maximizing search engine imposes a distortion by charging too high an advertising …
Persistent link: https://www.econbiz.de/10014042047
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A generalized model of sales
Shelegia, Sandro; Wilson, Christopher - 2016
To provide a more exible workhorse model of temporary price reductions or "sales", this paper presents a substantially generalized "clearinghouse" sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...
Persistent link: https://www.econbiz.de/10011557241