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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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Advertising implications and design of messages
D'Souza, Clare M.; Tay, Richard - In: Marketing intelligence & planning 34 (2016) 4, pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
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The level of involvement and consumer response to advertising through hashtags : a segmentation approach with self-organising maps
Bahrainizad, Manijeh; Aslami, Sepideh; Jamshidi, Nosrat - In: International journal of internet marketing and … 20 (2024) 3-4, pp. 386-409
Persistent link: https://www.econbiz.de/10015065567
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Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
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Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936696
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Grundlagen des Marketing
Langweg, Armin; Beckmann, Klaus J. - In: Symbolisch-emotionales Marketing für den ÖPNV : …, (pp. 20-26). 2007
Persistent link: https://www.econbiz.de/10003539997
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Gender Marketing
Knörzer, Carina; Rennhak, Carsten - 2010
Um ihre Marketingmaßnahmen möglichst genau auf die jeweilige Zielgruppe abstimmen zu können, teilen die Unternehmen … ihre Märkte durch verschiedene Arten der Marktsegmentierung in immer kleinere und spezifischere Segmente auf. Dabei wird …. In der Literatur wird Gender Marketing zumeist auf die Zielgruppe Frau reduziert. Frauen werden in der Tat eine immer …
Persistent link: https://www.econbiz.de/10009521352
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Strategic targeted advertising
Galeotti, Andrea; Moraga-González, José Luis - 2003
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random...
Persistent link: https://www.econbiz.de/10011333902
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Targeting : Zielgruppen exakt online erreichen
Mühling, Johannes - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003561580