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Advertising effects
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European Advertising Academy
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Technische Universität Braunschweig
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Association of National Advertisers
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <12., 2013, Zagreb>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
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Journal of business research : JBR
144
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of advertising research
67
Journal of promotion management : JPM
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of product & brand management
33
Marketing intelligence & planning
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Health marketing quarterly
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Journal of marketing
24
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Journal of global marketing
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Journal of international consumer marketing
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European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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SpringerLink / Bücher
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Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
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Journal of the Academy of Marketing Science
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Cogent business & management
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International journal of consumer studies
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
3,857
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1
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
2
Retail advertising : an empirical comparison between German and French consumers
Purper, Guido
;
Weinberg, Peter
- In:
International advertising and communication : current …
,
(pp. 473-487)
.
2006
Persistent link: https://www.econbiz.de/10003378212
Saved in:
3
Consumer models of store price image formation and store
choice
Lourenço, Carlos Jorge da Silva
-
2010
Persistent link: https://www.econbiz.de/10008778201
Saved in:
4
An overview of two Greek consumer behaviour research studies for grocery products
Bourlakis, Michael
- In:
The European retail digest : the authoritative guide to …
53
(
2007/08
),
pp. 35-39
Persistent link: https://www.econbiz.de/10003475576
Saved in:
5
Sonderangebote und psychologische Preissetzung im deutschen
Lebensmitteleinzelhandel
Hoffmann, Angela
;
Hackelbusch, Kerstin
- In:
German journal of agricultural economics : GJAE
62
(
2013
)
3
,
pp. 173-191
Persistent link: https://www.econbiz.de/10010208058
Saved in:
6
Retailers' communication on ugly fruits and vegetables : what are consumers' perceptions?
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011808596
Saved in:
7
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
8
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
9
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
10
Music congruity effects on product memory, perception, and
choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
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