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The effect of "green" messages on brand purchase and brand rejection
Wheeler, Meagan; Sharp, Anne; Nenycz-Thiel, Magda - In: Australasian marketing journal 21 (2013) 2, pp. 105-110
Persistent link: https://www.econbiz.de/10009745860
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 60 (2020) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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The effect of humor in obesity-prevention messages and brand advertising : a biometric study
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 217-227). 2024
Persistent link: https://www.econbiz.de/10015064337