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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
17
Consumer behaviour
16
Konsumentenverhalten
16
Product Placement
10
Product placement
10
Advertising
8
Werbung
8
Children
7
Kinder
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
persuasion knowledge
6
Environmental consciousness
5
Umweltbewusstsein
5
Corporate disclosure
3
Green marketing
3
Internet marketing
3
Online-Marketing
3
Target group
3
Unternehmenspublizität
3
Zielgruppe
3
children
3
Öko-Marketing
3
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Eating habit
2
Emotion
2
Ernährungsverhalten
2
Fernsehprogramm
2
Food
2
Green advertising
2
Kognition
2
Lebensmittel
2
Psychology of advertising
2
Public relations
2
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English
17
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Matthes, Jörg
16
Naderer, Brigitte
10
Spielvogel, Ines
3
Knoll, Johannes
2
Mayrhofer, Mira
2
Schemer, Christian
2
Schmuck, Desirée
2
Wirth, Werner
2
Wonneberger, Anke
2
Bintinger, Simone
1
Einwiller, Sabine
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Kissling, Anna-Katerina
1
Marquart, Franziska
1
Mestas, Manina
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Münch, Andrea
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Neureiter, Ariadne
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Ostermann, Migena
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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ECONIS (ZBW)
17
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1
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
2
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
3
Environmentalism : a question of guilt? : testing a model of guilt arousal and effects for environmental campaigns
Wonneberger, Anke
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10011880039
Saved in:
4
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
5
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
6
The effectiveness of celebrity endorsements : a meta-analysis
Knoll, Johannes
;
Matthes, Jörg
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10011637150
Saved in:
7
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
10
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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