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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10014322176