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A strategic study on dynamic investment of online advertising in two-echelon supply chain disturbed by the spillover effect
Zhou, Huini
;
Wu, Peng
;
Tan, Yong
- In:
International journal of logistics : research and …
27
(
2024
)
5
,
pp. 604-648
Persistent link: https://www.econbiz.de/10014553987
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Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
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