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The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan; Dospinescu, Nicoleta; Dospinescu, … - In: Argumenta oeconomica 48 (2022) 1, pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
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When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012
Persistent link: https://www.econbiz.de/10009567792
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Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma; Mansoor, Mahnaz; Shamim, Amjad - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
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How customers respond to social media advertising
Yang, Ping; Li, Kefang; Ji, Chunli - In: Marketing intelligence & planning 41 (2023) 2, pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906