Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
DART scale development : diagn...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
17
Konsumentenverhalten
16
USA
7
United States
7
Share Economy
6
Sharing economy
6
Social Web
5
Social web
5
Corporate social responsibility
4
Customer attitude
4
Nachhaltige Entwicklung
4
Retailing
4
Service logic
4
Service-dominant logic
4
Sustainable development
4
Value co-creation
4
Corporate Social Responsibility
3
East Germany
3
Ostdeutschland
3
Werbewirkung
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand experience
2
Brand management
2
Business start-up
2
Collaborative consumption
2
Customer behaviour
2
Customer integration
2
Customer value
2
Einzelhandel
2
Emerging wine region
2
Emotion
2
Entrepreneurial marketing
2
Entrepreneurship
2
Entrepreneurship approach
2
Frauen
2
In-depth interviews
2
India
2
Indien
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Albinsson, Pia A.
3
Burman, Bidisha
2
Hyatt, Eva
2
Huhmann, Bruce A.
1
Robles, Brittany
1
Published in...
All
European journal of marketing : EJM
1
Journal of hospitality marketing & management
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
Saved in:
2
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
3
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
