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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Customer satisfaction
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Einzelhandel
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Kundenzufriedenheit
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Retail trade
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information nutritionnelle
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nutrition information
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Shopping center
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Store design
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biases
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consumer behavior
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Borges, Adilson
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Felix, Reto
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European journal of marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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