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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
106
Konsumentenverhalten
106
Sensory marketing
80
sensory marketing
67
Perception
49
Wahrnehmung
49
Brand management
31
Markenführung
31
Brand image
30
Markenimage
29
Einzelhandel
15
Marketing management
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Marketingmanagement
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Retail trade
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Music
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Musik
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Advertising
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Music industry
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Musikwirtschaft
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Sensory Marketing
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Beziehungsmarketing
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Relationship marketing
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Werbewirkung
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Brand
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Marketing
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Werbung
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Internet marketing
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Online-Marketing
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Tourism marketing
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Tourismusmarketing
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Markenartikel
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Destination management
6
Destinationsmanagement
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Emotion
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Flavour
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Product design
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Produktgestaltung
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Aesthetics
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Cognition
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Bajaj, Aditi
1
Biswas, Dipayan
1
Bond, Samuel D.
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Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Huan
1
Droulers, Olivier
1
Haws, Kelly L.
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Kamleitner, Bernadette
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Labrecque, Lauren I.
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Lacoste-Badie, Sophie
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Lee, S. S.
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Lowe, Michael L.
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Journal of marketing research
3
Journal of advertising research
2
The journal of product & brand management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
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1
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
2
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
3
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
4
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
5
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
6
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
7
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
8
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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9
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
10
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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