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Electronic markets : EM ; the international journal of electronic commerce and business media
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Effects of search engine advertising on user clicks, conversions, and basket choice
Winter, Patrick
;
Alpar, Paul
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 837-862
Persistent link: https://www.econbiz.de/10012419601
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