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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
17,094
Theory
16,760
Incentives
11,455
Emotion
10,689
Anreiz
10,639
Organizational behaviour
9,882
Leistungsanreiz
9,616
Verhalten in Organisationen
9,454
Performance incentive
9,411
Relationship marketing
9,347
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9,314
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7,608
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6,745
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6,708
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6,705
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6,398
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5,612
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5,603
Online retailing
5,593
Germany
5,230
Social Web
5,018
Social web
5,014
Service quality
4,852
Dienstleistungsqualität
4,809
Online-Marketing
4,576
Internet marketing
4,563
Brand
4,340
Markenartikel
4,329
Einzelhandel
4,229
Retail trade
4,189
Werbewirkung
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Gröppel-Klein, Andrea
10
Hudders, Liselot
10
Naderer, Brigitte
10
Phau, Ian
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Ilicic, Jasmina
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Jang, Soocheong
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Meyer, Frederik
8
Poels, Karolien
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of promotion management : JPM
63
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
53
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,725
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1
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
2
Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
5
Promoting consumer well-being : examining
emotion
regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
6
Does destination advertisement affect travel motivation,
emotion
regulation, and visit intention formation?
Tan, Wee Kheng
;
Fan, Chia-Hua
- In:
Service business
17
(
2023
)
2
,
pp. 579-606
Persistent link: https://www.econbiz.de/10014333838
Saved in:
7
Consumer choice models on the effect of promotions in retailing
Guyt, Jonne
-
2015
Persistent link: https://www.econbiz.de/10011373324
Saved in:
8
Advertising,
incentives
, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price
incentives
' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
9
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
10
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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