//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Country-based comparison of ac...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Romania
11
Social Web
10
Social web
10
E-commerce
8
Electronic Commerce
8
Internet marketing
8
Online-Marketing
8
Artificial intelligence
7
Customer satisfaction
6
Rumänien
6
Entrepreneurship
5
Entrepreneurship approach
5
Künstliche Intelligenz
5
Online retailing
5
Online-Handel
5
Tunisia
5
Computerized method
4
Computerunterstützung
4
Consumer behaviour
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Software industry
4
Strategy
4
decision
4
e-commerce
4
Beziehungsmarketing
3
Business start-up
3
Competitive Intelligence
3
India
3
Relationship marketing
3
Service quality
3
Strategic intelligence
3
Strategic management
3
Strategisches Management
3
Tunesien
3
Unternehmensgründung
3
cost
3
pricing
3
Competitive analysis
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Ben Aicha, Abir
1
Bouzaabia, Rym
1
Capatina, Alexandru
1
Gordini, Niccolo
1
Rancati, Elisa
1
Published in...
All
Global marketing strategies for the promotion of luxury goods
1
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
2
Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa
;
Gordini, Niccolo
;
Capatina, Alexandru
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 109-132)
.
2016
Persistent link: https://www.econbiz.de/10011484651
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->