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Advertising effects
Consumer behaviour
82,818
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80,338
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10,689
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9,971
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9,778
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9,434
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9,401
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4,401
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4,389
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4,171
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4,009
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3,898
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3,099
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28
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
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16
Esch, Franz-Rudolf
15
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13
Pauwels, Koen
13
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12
Muehling, Darrel D.
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Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Kareklas, Ioannis
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Matthes, Jörg
11
Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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10
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9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Ilicic, Jasmina
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
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Universität Bremen
1
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1
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Journal of business research : JBR
145
Journal of marketing communications
141
International journal of advertising : the review of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
95
Journal of advertising research
73
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of promotion management : JPM
64
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
53
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
23
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,754
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1
The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani
;
Abiyyu, Muhammad Bryant Muhadzdzib
- In:
International journal of economic policy in emerging …
18
(
2023
)
3/4
,
pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
Saved in:
2
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
3
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
Saved in:
4
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
5
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
6
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
7
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
Saved in:
8
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
9
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
10
Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
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